Steve Rubel discusses the raw power that is Apple's Hot News page.
I had first-hand exposure to this phenomenom when my Tech Test Drive of Windows Vista appeared on that page (as Rubel notes; the piece is still on there), triggering a traffic avalanche of near-historic levels here, according to the smart folks who run my paper's Web site.
My Vista review also drew dozens and dozens of e-mails.
Many were from Windows diehards (who often had a few choice words for yours truly given the Mac-favorable tone of my column), though. This puzzled me. Er, what are they doing on Apple's Hot News page?
Andy Ihnatko, my famed Chicago Sun-Times counterpart, also is on the Apple page (dissecting the iPhone in his regular column). He discusses the Hot News Effect on a recent MacNotables podcast.
