I'm really annoyed with HP.
It has a hot new consumer product that I am really excited about. I've been so pumped about it that I did something I rarely do -- mention the gear in print, sight unseen. I figured I could follow up later with a formal test drive for one of my columns.
(This is not unlike what happened with Apple's iPhone -- I did advance news-style pieces, followed by formal review-type write-ups once I had a test loaner in hand. This is what I do; I review tech products.)
Turns out HP was happy to talk my head off about the product, but not send me one to review. My request has been, as far as I can tell, denied (after, strangely, it was initially granted).
Its Porter Novelli PR operative wouldn't tell me why, until I persisted. I was then told that my audience isn't right for this product (absurd since it's for home use). Apparently there aren't enough "early adopters" reading my newspaper, whatever that means.
So which product am I talking about? Nope, I'm not giving it more free publicity -- though the determined among you can probably figure it out.
It's not the first time I've run into this problem with the company. I earlier wanted to review one of its TouchSmart home PCs with touch-sensitive screens, but getting one took an astonishing amount of kicking and screaming (in the metaphoric sense). I did like it, for the most part, and said so in a column.
Now an HP PR rep (this one working for the Edelman agency) wants me to participate in a product briefing as part of the upcoming Consumer Electronics Show. Sure thing, I said, but don't expect a big write-up based solely on what I'm told in the briefing.
I've learned my lesson.
I don't know why this is even a problem. Getting review gear from Apple, Gateway, Sony and other companies isn't that difficult. But HP seems to be a special case. Don't ask me why.
Recent Comments