Hello. I'm Julio Ojeda-Zapata.
If you're curious about Twitter, and how this popular social-networking service can be harnessed as a business tool, you've come to the right place.
Happy About Books of Cupertino, Calif., recently released my book, "Twitter Means Business: How Microblogging Can Help or Hurt Your Company." (Here's how to buy the book.)
As a leading technology journalist, I provide a unique blend of professional reportage and social-media insight. My groundbreaking book is based on months of research into Twitter best practices in the business world, as well as my own extensive Twitter experience.
Download sample chapters (for use in the free Adobe Reader).
- Chapter one explains why Twitter is such a powerful business tool and summarizes what follows in "Twitter Means Business."
- The epilogue chronicles my own Twitter use as a newspaper writer during the Republican National Convention (it's a rippin' yarn).
New to Twitter? Refer to my extensive Twitter-resource page, which links you to the best Twitter-related sites along with a couple of excellent videos.
For a taste of what you'll find in "Twitter Means Business," read my recent Twitter-for-business writing in the St. Paul Pioneer Press. That in-depth reporting mirrors (but does not duplicate) what is found in my book. (Get a PDF archive.)
For still more insights, subscribe to this site's blog.
"Twitter Means Business" is a hit out of the gate. The book's popularity during its first month of release has made it the top mass-market title debut in Happy About history.
If you are a reporter or blogger who wants to write about my book, I'm available for interviews anytime. Get the press kit. Read book praise from technology and social-media luminaries. See press, blog and podcast coverage of my book (there's been a lot of that).
Are you one of the Twitter-using companies profiled in my book, or just want sing the book's praises on your site or blog? One of these badges will come in handy (like this):
Please follow me on Twitter!
I tweet with varying degrees of frequency using a trio of accounts at @jojeda (personal and professional updates), @twitinbiz (related to this book) and @PiPress (related to my job as a technology columnist at the St. Paul Pioneer Press).
See the top-right section of this site for recent updates on each of these Twitter accounts.
Need to get in touch with me? Here's how!
